Passion combined with experience.
Marketing
We craft our marketing solutions to support businesses within the hospitality industry by leveraging our vast curated network of expert partners who offer superior digital marketing services to hotels, resorts, management groups, restaurants and more. Benefit from the effective, strategic digital marketing strategies that are needed to define your brand and the experiences it embodies.
- — Visual branding
- — Social media marketing
- — Web design
- — Content development
- — Customer engagement strategies
PR
Our collaborative work with public relations experts can generate visibility, interest, and even advocacy for your project and your brand. The team understands all of the moving parts that make up your company’s position to create bespoke solutions that appeal to a targeted audience. Our roster of experts will craft sophisticated media and content strategies that include big buzz and headlines in addition to coordinating media placements and events ensuring the world sees you at your very best.
Management
HiG offers a full array of services through its network of partners to efficiently manage the day-to-day operations of your investment from pre-opening to long-term management contract needs.
Management Services Include:
- — Accounting
- — Operations
- — Daily operations reporting
- — Financial reporting
- — Food & Beverage
- — Revenue management
- — Sales and marketing
- — Risk management
- — Human resources
- — Staff recruitment and training
- — Budgeting
- — Quality assurance
- — Service standards administration
- — Brand Strategy
- — Visual Identity
- — Rebranding
Food & Beverage Management Services
Our network of industry expertise includes restaurants, bars/lounges, room service, banquets, catering and convention services.
Food and beverage skills include:
- — Cost & Inventory Control
- — Food & Beverage Menu Planning & Design
- — Negotiate National Purchasing
- — Restaurant Promotion & Advertising
- — Hospitality Service & Quality Initiatives
- — Food & Beverage Banquet & Catering Development
- — Service Training & Guest Experience Delivery
Events
Whether you’re planning an event or conference in your hometown or halfway across the world, we have enlisted the top firms to help you create and execute an exceptional experience for your attendees. Our teams provide event and conference management services in the U.S. and abroad taking a thoughtful and artistic approach to develop memorable experiences that stir up emotions, conversations, and shareable moments for your brand. Reach your marketing goals and build your business with HiG.
Our diverse portfolio of events include:
- — Galas
- — Board meetings
- — Multi-day conferences and
- — Conventions
- — and more
Licensing
Help your visitors extend their experience of your brand in their home by creating a collection of branded items that are instantly recognizable elements of your business. Whether you are looking to spot trends or build connections with key manufacturers that could lead to your next range of products, we are committed to assisting you with bridging the gap from licensing and your brand extension.
- — Cost management
- — Product design & development
- — Breakdown of licensing contracts